My Take on The Outcry
make it sound entirely reasonable - like a car lease (they don't make
that comparison). You essentially rent a car for a set
period of time, and then return that car and get a newer car in
exchange, which you then rent. I do think that leasing cars is probably a
very acceptable way to roll (ha!) for many people, the people who
prefer shiny and new over the security? satisfaction? victory? of owning
the title to the vehicle. I just don't know
any of those people.
I think there's a very strong sentiment toward
ownership in America. It's been the American Dream for 60 years
to own a neat little home in the suburbs. (n.b. I own a neat little
home in the suburbs). We like HAVING.
We're used to
BUYING things and having the knowledge that at least this is ours
forever - especially something we need for our jobs. And barring that,
we at least enjoy having a few choices - if I don't
like my internet provider, I have the option to switch. What makes this
move of Adobe's particularly scary is that there really is nothing that any of us can do. I think this is the driving force behind the level of outcry.
True Confessions: I've Already Joined Creative Cloud
haven't actually participated in any of the posts/rants/mobs, because
for me, it hasn't made much sense NOT to go along. Two weeks ago, I
signed my whole team up for the Creative Cloud for Teams
for $40/mo per seat. In my line of work, 5 of us have to be on the most
current version of Photoshop, and we use Illustrator and InDesign
regularly. I've been buying upgrades of the Creative Suite at every
release for years, so spreading out the pain is fine with me, and if I
want to be in the business I'm in - teaching people how to use this
stuff - it will always be this way.
But What About Photoshop Elements?
the main question in my mind - and in the minds of every hobbyist who
uses Photoshop Elements (which at this point still makes up about 75% of
the students at JessicaSprague.com), is what is going to happen to PSE?
I know it doesn't pay to speculate, but I can't help it. There are really three ways this could go:
continues releasing PSE like it always has - as a downloadable or boxed
single product that you license and own. Typically these are released
in September/October every year.
- Adobe folds PSE into the Creative Cloud, so it becomes PSE CC and part of the full subscription or as a single-app subscription
kills PSE altogether, essentially forcing everyone who uses it to
switch to the Creative Cloud and Photoshop CC or ... nothing?
this specific regard, I don't have any insight into what will actually
happen. In the long run (2 years? 3?), I think Adobe will move toward
offering everything as part of Creative Cloud. Lightroom 5 will be sold
as a standalone AND part of the Cloud, which might give us a clue as to
what will happen with Elements.
So - your turn: What do you
think will happen with Photoshop Elements? What's your plan with regard
to the Creative Cloud? If Elements goes away, will you join the Creative
Cloud at the single-app price? Or will you dive in to the whole Cloud?
Or walk away completely?
I am anxious to hear what you've got to say!